Back Nine Golf
Building a national content engine alongside the expansion of one of America’s fastest-growing indoor golf franchises.
CASE STUDY TYPEBrand
BRAND / CLIENTThe Back Nine Golf
CREATOR / TEAMDeVries Digital content team
VIEWS / REACH55+ long-form videos and 180+ vertical videos
ENGAGEMENT SIGNALNational franchise content, education, and performance creative
6+ → ~200Locations opened or signed during the broader growth period
55+Long-form YouTube videos
180+Short-form vertical videos
17xReturn achieved on paid campaigns using content produced by DeVries Digital
THE CHALLENGE
What needed to change.
Give a rapidly scaling franchise a content system capable of educating prospects, supporting franchisees, building the brand, documenting events, and producing performance creative across the country.
OUR ROLE
What DeVries Digital managed.
Strategy, campaign planning, content production, coordination, distribution support, and performance review within the scope described for this engagement.
THE APPROACH
How the work changed.
- Built a multi-format content strategy spanning long-form YouTube, vertical video, testimonials, product reviews, simulator challenges, and event coverage.
- Produced media packages for grand openings nationwide, including drone footage, photography, and franchisee storytelling.
- Traveled to TGL, the PGA Show, and The Masters to connect Back Nine with the larger golf conversation.
- Trained franchisees through live sessions and in-person presentations, and partnered with the paid team to improve local campaign creative.
Selected campaign examples
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