What’s Inside on TikTok
Platform strategy and organic growth during the engagement.
CREATOR-LED GROWTH, FROM BOTH SIDES
Grow your brand. Build your audience. Make the attention count.
DeVries Digital helps brands and creators turn content, paid advertising, and partnerships into measurable growth.
SELECTED RESULTS
Proof with the context attached.
Every result names the account, the work, and the role DeVries Digital played.
Electric Cars on Facebook
Channel growth during the engagement. A full case study awaits additional campaign detail.
Back Nine Golf paid campaigns
Return achieved using creative produced by DeVries Digital.
VinFast creator campaign
Confirmed organic views and paid impressions across a four-creator campaign.
Ensign College impressions
YouTube impressions from a broader content and discovery program.
TRUSTED ACROSS THE PARTNERSHIP
Clear about who we served and how.
Direct brand clients include Back Nine Golf and Ensign College.
Creators supported include What’s Inside, Torok Coupon Hunter, Ellie & Jared, JerryRigEverything, and Tech with Brett.
Campaign brands below are brands featured in creator partnerships managed or supported by DeVries Digital.
Build the program around the business objective.
We help brand teams find the right creators, improve their channels, produce stronger creative, and make paid media more useful.
- Influencer strategy and campaign managementSource, vet, brief, coordinate, and report on creators who fit the audience and objective.
- Organic social strategy and channel managementTurn existing ideas and content into a consistent platform system.
- Paid advertising and creative testingTest messages and formats, then optimize around performance signals.
- Content strategy and productionCreate useful assets for organic channels, campaigns, and paid distribution.
- Paid social and influencer marketing auditsFind quick wins, process gaps, and improvements that can scale.
Build partnerships without losing the audience.
We manage the commercial work around creator campaigns so the content can stay credible and the business can keep moving.
- Partnership sourcing and managementEvaluate opportunities for audience fit, brand fit, and long-term value.
- Rate negotiation and commercial termsStructure fees, deliverables, and campaign expectations without implying legal representation.
- Campaign coordinationManage briefs, concepts, approvals, timelines, and final deliverables.
- Platform growth and content strategyBuild format-specific plans around actual audience behavior.
- Usage rights and exclusivity coordinationClarify scope and help creators understand how content will be used.
HOW WE WORK
From the first review to the next improvement.
The process changes with the assignment, but the responsibilities stay clear.
Understand
Review goals, audiences, existing content, and performance.
Plan
Identify the strongest opportunities and build the strategy.
Execute
Manage content, campaigns, partnerships, or advertising.
Improve
Review results, test what matters, and refine the system.
CASE STUDIESStrategy is only useful
Strategy is only useful
when it performs.
Choose a side of the partnership, then explore the systems, execution, campaign work, and verified outcomes.
6+ → about 200 locations17x paid campaign return235+ videos
Read full case study ↗17.2M YouTube impressions4.5M Facebook views$1M est. media value
Read full case study ↗3.56M+ total views4,039 tracked clicks18 deliverables
Read full case study ↗FREE PLANNING TOOL
Creator Rate Calculator
Assess campaign pricing using comparable reach, audience geography, deliverables, and commercial terms. Results are available without an email, and estimated exposures are kept separate from unique audience reach.
Explore the Creator Rate Calculator ↗OUR POINT OF VIEW
“Content is not simply output.
Content is an asset.”
ABOUT DEVRIES DIGITAL
Strategy that connects content to the business.
Founded in 2016, DeVries Digital is a creator-led growth agency and operating company. We work across brand partnerships, organic social, content production, campaign execution, analytics, monetization, and consulting.
Our work has helped scale creator channels into the millions, contributed to more than 2 billion organic views, supported national franchise growth, transformed higher-education content, and built creator programs for global brands.
PAID AUDITS
Find the quick wins. Build for the long haul.
We review your analytics, content library, campaign performance, and internal processes to identify quick wins and improvements that support long-term growth.
- Performance and content review
- Process and workflow assessment
- Missed opportunities
- Prioritized recommendations
- Suggested next steps
START WITH THE OBJECTIVE
Tell us what needs to move.
Choose the service that best fits. Brands can submit a detailed campaign brief, creators can share their channel and goals, and teams can request a paid audit.