Ellie & Jared
Managing a varied partnership portfolio across family, lifestyle, travel, technology, retail, and entertainment content.
CASE STUDY TYPECreator
BRAND / CLIENTConsumer, travel, entertainment, and technology brands
CREATOR / TEAMEllie and Jared Mecham
VIEWS / REACHPublic campaign portfolio across YouTube, Instagram, and TikTok
ENGAGEMENT SIGNALLong-form integrations, dedicated videos, Reels, Stories, and TikTok
12Selected public campaign examples
2022 to 2026Portfolio period represented
3Core content platforms
Multi-categoryTravel, family, tech, and retail
THE CHALLENGE
What needed to change.
Create partnerships that fit naturally within family and lifestyle content while coordinating different platforms, deliverables, timelines, and brand requirements.
OUR ROLE
What DeVries Digital managed.
Partnership development, commercial coordination, campaign communication, approvals, deliverables, and platform strategy within the scope described for this creator.
THE APPROACH
How the work changed.
- Matched campaign opportunities to the creators’ audience, content calendar, and authentic family storytelling style.
- Built flexible scopes across long-form YouTube, short-form video, Stories, events, and cross-platform syndication.
- Managed negotiation, contracting, briefing, approvals, publication, and ongoing brand communication.
- Balanced clear brand integration with content that remained useful and recognizable to the audience.
PARTNERSHIP PORTFOLIO
Brands brought into the creator’s world.
Each logo links to a public campaign example. These partnerships were selected using confirmed campaign URLs.
Selected campaign examples
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