Ensign College
Transforming an underleveraged content library into a data-informed awareness, outreach, and enrollment asset.
CASE STUDY TYPEBrand
BRAND / CLIENTEnsign College
CREATOR / TEAMDeVries Digital + Ensign College Creative Crew
VIEWS / REACH1.6M annual YouTube views and 4.5M Facebook views
ENGAGEMENT SIGNAL31K Facebook interactions during the reported period
17.2MYouTube impressions
4.5MFacebook views, up 309%
17.5KYouTube subscribers added
$1MEstimated advertising value at a $3.26 CPM
THE CHALLENGE
What needed to change.
Ensign College had meaningful stories and a strong mission, but inconsistent packaging, distribution, and platform strategy limited the reach and usefulness of its content.
OUR ROLE
What DeVries Digital managed.
Strategy, campaign planning, content production, coordination, distribution support, and performance review within the scope described for this engagement.
THE APPROACH
How the work changed.
- Repackaged existing long-form videos through stronger editing, thumbnails, titles, metadata, and distribution.
- Built a consistent production system while mentoring a student creative crew.
- Created search-led Shorts designed to surface in YouTube, Google, and AI-assisted discovery.
- Connected organic content, devotional programming, campaign production, and paid creative into a unified plan.
Selected campaign examples
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