JerryRigEverything
Launching a creator’s presence on a new platform and structuring brand work that respects the audience while delivering reach.
CASE STUDY TYPECreator
BRAND / CLIENTJerryRigEverything
CREATOR / TEAMZack Nelson
VIEWS / REACH5.3M views on the featured Purple partnership
ENGAGEMENT SIGNALOrganic short-form growth and audience-aligned partnerships
0 → 300KTikTok followers
5.3MPurple campaign views
OrganicPlatform growth approach
OngoingStrategic advisory relationship
THE CHALLENGE
What needed to change.
Extend an established YouTube brand onto TikTok without diluting its identity, while supporting selective partnership opportunities aligned with the creator’s voice.
OUR ROLE
What DeVries Digital managed.
Partnership development, commercial coordination, campaign communication, approvals, deliverables, and platform strategy within the scope described for this creator.
THE APPROACH
How the work changed.
- Developed an organic TikTok growth approach grounded in the creator’s established content strengths.
- Adapted formats for short-form behavior while protecting authenticity.
- Negotiated and contracted the Purple partnership on behalf of the creator.
- Continued as a strategic advisor as platform and partnership needs evolved.
Selected campaign examples
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