Torok Coupon Hunter
Connecting retail and consumer brands with a large audience that follows Kiersti Torok for timely deals and useful shopping recommendations.
CASE STUDY TYPECreator
BRAND / CLIENTRetail, consumer packaged goods, and commerce brands
CREATOR / TEAMKiersti Torok
VIEWS / REACHCampaign benchmarks in the hundreds of thousands of views per video
ENGAGEMENT SIGNALMulti-platform shopper content across Instagram, TikTok, and Facebook
7Selected public campaign examples
3Core social platforms
Retail + CPGPrimary partnership categories
Multi-yearCreator partnership portfolio
THE CHALLENGE
What needed to change.
Translate brand objectives into deal-focused content that feels useful to a value-conscious audience while meeting complex retail timelines, usage terms, and distribution needs.
OUR ROLE
What DeVries Digital managed.
Partnership development, commercial coordination, campaign communication, approvals, deliverables, and platform strategy within the scope described for this creator.
THE APPROACH
How the work changed.
- Evaluated opportunities against audience fit, offer strength, platform behavior, and the creator’s established deal-finding voice.
- Structured campaign scope across Instagram, TikTok, Facebook, Stories, and community distribution.
- Managed negotiation, concepts, approvals, contracts, timelines, publication, and reporting.
- Kept the consumer value clear so the brand message worked naturally inside the creator’s content.
Selected campaign examples
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